Scent That Lasts
Developed with master perfumers in Japan to smell incredible and match different moments and moods.
MILESTONE92100YOUNG MEN. FOUNDING CREW COMPLETE.
JOIN THE WAITLIST
JOIN THE WAITLISTNEXT GEN BODYCARE
WHERE SCENT,SKIN AND MOODMEET.
BUILT WITH YOUNG MEN.BACKED BY SCIENCE.INSPIRED BY CULTURE.
brings scent that lasts, skin actives and mood technology together for real life. School. Sport. Going out. Whatever comes next.
FOUNDING COHORT 01 IS NOW FULL. 100 young men are already helping shape what comes next. Join the waitlist for a chance to try the first samples.
OUR PHILOSOPHY
BUILT FOR THE
YEARS THAT
SHAPE YOU.
is inspired by the Latin word Invictus. Unconquered. Meaning to be grounded in who you are.
Our belief is simple. Body care should meet you where you are. It should respect who you are, not tell you who to be. That's why we're building with you, bringing scent, skin and mood together.
ENGINEERED TO PERFORM
BUILT FOR
EVERY MOMENT
IN BETWEEN.
Scent that lasts. Skin focused actives. Mood technology. Developed with master perfumers in Japan. Manufactured in the UK. Built with you.
Skin and Mood Actives
Skin focused actives meet mood technology in body care you can use every day.
Made for Real Life
Made to move with you. School. Sport. Going out. Everything in between.
YOU DON'T WANT TO END.
100 STRONG
THE FIRST CREW
IS COMPLETE.
100 YOUNG MEN. ONE FOUNDING COHORT. BUILT FROM DAY ONE.
Make your mark
Your ideas could shape a real product, campaign or piece of content. No pretend briefs. This is the real thing.
Meet your people
Connect with other Crew members, swap ideas, make new friends and build something together.
Learn from the best
Meet founders, creators and industry insiders. Pick up new skills and see how a brand really comes to life.
Get first dibs
Test products, receive selected samples and hear about limited merch, events, internships and paid opportunities first.
BUILD. FOUNDING COHORT 01
100 STRONG.
THE FOUNDING
COHORT IS FULL.
The first 100 young men are in. Together they will help shape products, test ideas, create content and build alongside brilliant entrepreneurs, creators and industry experts.
WANT TO TRY THE FIRST SAMPLES? JOIN THE WAITLIST BELOW.
FOUNDING COHORT 01NOW FULL
100
FOUNDING MEMBERS
WHAT COMES NEXT
JOIN THE WAITLIST TO TRY THE FIRST SAMPLES.
Be among the first to hear about sample testing, new drops and the next chance to join the Crew.
A NOTE FROM US
Our hope is that becomes your trusted companion. A brand that invites you to feel confident in who you are, explore who you are becoming and make more of every moment.
FROM YOUR TEAM